Regardless of what you’re selling or why people are trying to get onto your website, having server issues and website downtime is something that you want to avoid. Every minute that your website is down means more loss of revenue and a large impact on your brand equity. Make sure that you avoid outages on your website by installing a good online queue management software on your website. This software provides a dynamic view for each customer of where they are in line for your website, as well as an estimated wait time until they can gain access. By using the psychology of queueing, you can increase customer retention while maintaining the quality of your website’s experience.
With online shopping already rapidly outpacing brick-and-mortar store in revenue and product movement, big sales like Cyber Monday and Back-To-School can increase your traffic on your site exponentially. Make sure that everyone gets a crack at this season’s biggest products with a virtual waiting room. All of the queue pages can be fully customizable with your logos and branding assets, plus the space on the page can be used as a catalog for your products or as a space for complementary product placement. The software can also help mitigate unexpected traffic peaks caused by slow payment gateways and website compatibility issues which can help save time and money looking for issues that may be out of your hands.
Traffic for school websites is always unpredictable, especially on student portal websites on big assignment turn in days, as well as for enrollment periods for school admission and extra-curricular activities. By using a virtual waiting room, you can ensure that your users won’t get frustrated by making sure that their information will be properly processed and stored, even during times of high traffic. Users don’t even have to stay on the same page while they’re waiting with emailed alerts from the queue. All the user has to do it enter their email address and the virtual waiting room will email them once they have reached the front of the line, freeing them us to look at other websites while they wait for traffic to die down.
Entertainment and Travel
You also don’t have to have the software functioning all the time. Online queue management can be toggled on and off, letting you tailor your website experience fluidly in rapidly changing environments. Bring it on just for a special concert or during peak travel periods and then turn it off in between events. No matter how extreme the peak in traffic is during ticket sales for concerts, viewings, and sports events, not only will the virtual waiting room ensure that everyone can gain access in a timely fashion, but you can also directly monitor the number of customers in line and how long they’ve been waiting using the dynamic status updates from the software suite. This way you can also analyze the data so you have a better idea of how your internet traffic as affected by sale prices, sale timings, and other variables.